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producing
results with periodicals The following case studies illustrate how first-rate journalism has produced unexpectedly positive results for a variety of very different organizations. Wade Andres, president of Andres Construction Services, needed a way to update his prospects about the firm's new projects and promote the company's commitment to customer satisfaction. Fr. Peter Verhalen, headmaster of Cistercian Prep School, dreamed of a more connected alumni community that would be more likely to support the school. John Kramer, president of the Southwest Airlines Pilots' Association, wanted to improve the image of his 3,000-plus member union to help influence lobbyists, Congressmen, and executives at Southwest Airlines.
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